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Hesam is a Senior Experience Designer with years of experience crafting user-centric experiences for mobile, web applications, and next-generation interfaces leveraging systems and design thinking. Adept at translating complex problems into intuitive and beautiful solutions across all touchpoints. Passionate about human-centered design and fostering collaboration to drive user engagement and business success.



Sr. UX Designer

Jun 2021 — Present

  • Led the design and implementation of a streamlined purchase experience for wireless products in AT&T retail stores and customizing the Salesforce design system for iPad OS

  • Achieved shortening the time for device upgrades in AT&T stores by 39% decreasing the number of steps that store reps need to take and removing 11 out of 17 pain points in the flow

  • Established a novel design measurement methodology that can help designers and business partners see the impact of design compared to the current state flows. Published the details of this method in an article on Medium through UX Planet

  • Spearheaded the design of a future-state, multi-platform purchase experience for AT&T's converged products, ensuring a seamless user journey across digital sales channels

  • Developed a comprehensive customer experience strategy for the multi-billion dollar AT&T Device Insurance products, considering all sales channels and customer needs to enhance user satisfaction and drive sales

Nokia, USA

Interaction Designer

Sep 2020 — Dec 2020

  • Collaborated with Nokia Venture Studio team for designing a remote collaboration platform

  • Created user journey maps, storyboards, personas, archetypes, and empathy maps

  • Produced Wireframes, Mockups, and Prototypes for product concepts

Sentier Strategic Resources

UX Designer

June 2020 — Aug 2020

  • Collaborated in a project for designing a mobile app to support community giving behaviors

  • Designed low fidelity prototypes and tested using RITE method

  • Successfully conducted structured user research, prototyping, and Hi-Fi design within 7 sprints

Founder and Designer


  • Established and managed a creative design studio with an integrated design-build business model

  • Achieved more than 100% growth year over year in revenue

  • Designed and supervised more than 10 high-quality published projects in 5 years of practice


UT (2).jpg
University of Texas at Austin

M.Sc. Information Science - HCI Track

Sep 2019 - May 2021

Some courses taken:
Rapid Prototyping and Lean UX, Usability Testing, Projects in HCI, Interaction Design, Virtual Environments, Product Management, Python Programming, Introduction to AI/ML

National University of Iran

M.Sc. Project Management

Jan 2011 - May 2013

Thesis Subject:

Design Management Methodologies

Art University of Isfahan


Sep 2006 - Sep 2010

Some skills learned:
Visual design, Freehand sketching, 3D modeling, Visualization and rendering, layout design


UX & UI Design

  • Wireframing

  • Prototyping

  • Story boarding

  • Information Architecture

  • Voice UI

  • UI flows

  • Story mapping

  • Interaction Design

  • Service Model Blueprint

UX Research

  • Usability Testing

  • A/B Testing

  • Competitive Analysis

  • Contextual Inquiry

  • User Journey Mapping

  • Business Model Analysis

  • Affinity Diagrams

Software & Programming

  • Sketch

  • Figma

  • Adobe XD

  • Framer

  • JavaScript

  • Python

  • HTML

  • CSS

  • React.js

  • Photoshop

  • Illustrator

  • Autocad

  • Sketchup

  • Rhinoceros

  • Unity

  • MS Office

  • MSProject

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