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Hesam is a Senior Experience Designer with years of experience crafting user-centric experiences for mobile, web applications, and next-generation interfaces leveraging systems and design thinking. Adept at translating complex problems into intuitive and beautiful solutions across all touchpoints. Passionate about human-centered design and fostering collaboration to drive user engagement and business success.

Experience

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AT&T

Sr. UX Designer

Jun 2021 — Present

  • Led the design and implementation of a streamlined purchase experience for wireless products in AT&T retail stores and customizing the Salesforce design system for Tablets

  • Spearheaded the design of a future-state, multi-platform purchase experience for AT&T's converged products, ensuring a seamless user journey across digital sales channels

  • Developed a comprehensive experience strategy for AT&T's Device Insurance products, considering all sales channels and customer needs to enhance user satisfaction and drive sales.

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Nokia, USA

Interaction Designer

Sep 2020 — Dec 2020

  • Collaborated with Nokia Venture Studio team for designing a remote collaboration platform

  • Created user journey maps, storyboards, personas, archetypes, and empathy maps

  • Produced Wireframes, Mockups, and Prototypes for product concepts

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Sentier Strategic Resources

UX Designer

June 2020 — Aug 2020

  • Collaborated in a project for designing a mobile app to support community giving behaviors

  • Designed low fidelity prototypes and tested using RITE method

  • Successfully conducted structured user research, prototyping, and Hi-Fi design within 7 sprints

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Self-employed

Architecture Designer

2016-2019

  • Established and managed a creative design studio with integrated design-build business model

  • Designed and supervised more than 15 high-quality projects in 5 years of practice

Education

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University of Texas at Austin

M.Sc. Information Science - HCI Track

Sep 2019 - May 2021

Some courses taken:
Rapid Prototyping and Lean UX, Usability Testing, Projects in HCI, Interaction Design, Virtual Environments, Product Management, Python Programming, Introduction to AI/ML

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National University of Iran

M.Sc. Project Management

Jan 2011 - May 2013

Thesis Subject:

Design Management Methodologies

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Art University of Isfahan

B.Arch.

Sep 2006 - Sep 2010

Some skills learned:
Visual design, Freehand sketching, 3D modeling, Visualization and rendering, layout design

Skills

UX & UI Design

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  • Wireframing

  • Prototyping

  • Story boarding

  • Information Architecture

  • Voice UI

  • UI flows

  • Story mapping

  • Interaction Design

  • Service Model Blueprint

UX Research

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  • Usability Testing

  • A/B Testing

  • Competitive Analysis

  • Contextual Inquiry

  • User Journey Mapping

  • Business Model Analysis

  • Affinity Diagrams

Software & Programming

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  • Sketch

  • Figma

  • Adobe XD

  • Framer

  • JavaScript

  • Python

  • HTML

  • CSS

  • React.js

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  • Photoshop

  • Illustrator

  • Autocad

  • Sketchup

  • Rhinoceros

  • Unity

  • MS Office

  • MSProject

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